Women in general are very conscious of their looks and all girls when they are growing up want to look like the ‘girl in the photos’ or the ‘girl in the magazines.’ However, once they get older they soon realize that not everyone is going to look like those girls and many will look even prettier than those girls. The topic on all of these girls’ minds by the time they are 13 now is…. drum roll please …. BODY IMAGE. Well duh! Everyone knows that right? Well it is obvious to many but at the same time how does this problem that we have with body image self esteem issues play into marketing?
As I was browsing around the internet and reading some blogs I came across an image. The image below.
What does this image say to you? Well the many of the women that spoke up about the image and campaign, they said that they were one of two things: 1. Refreshed that people were actually getting to see the way most real women look 2. Offended because there are women who look like the Victoria’s Secret models because that is their body type. So what is wrong with showing both of the ads?
This campaign and image has been circulated through various social media networks including, but not limited to: Facebook, Twitter, Instagram, etc. The following photo was found on Facebook.
I thought the original image was interesting because it really shows 2 different brands interacting and being compared to each other. When I think of Dove I think of soap, but when I think of Victoria’s Secret I think of lingerie and underwear. Has this image created a campaign in itself about women’s body image? And if so then what is Victoria’s Secret stance on how this makes them look?